Marketing and salesTechnology & security

What should I measure in a first campaign?

Clicks are easy to see, but they do not tell me whether the campaign worked.

About this guidance: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check current official guidance or ask a qualified professional when the decision depends on your circumstances.
Prepared by My Business Path
Report
Practical guidance

1 practical responses

My Business Path starting point

Track qualified enquiries, conversion, revenue potential, acquisition effort and reasons leads do not progress. Use a small set of measures tied to the intended outcome.

My Business Path
Report answer