How should a business substantiate a marketing testimonial?

A customer has made a strong claim about results. Can we repeat it exactly?

Source and scope: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check the linked official source before acting. ASA: Testimonials and endorsements

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Obtain permission, preserve the context and evidence, and do not present an exceptional or unverifiable result as typical. Review the claim when circumstances or consent change.

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How should a business substantiate a marketing… | My Business Path