Marketing and salesSales & marketing

What is the minimum useful sales pipeline for a founder?

A full CRM feels excessive, but follow-ups and promises are being missed.

Source and scope: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check the linked official source before acting. ICO: Data minimisation
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My Business Path starting point

Track organisation, contact basis, need, stage, next action, owner, date, value range and outcome. Restrict access and delete personal information when it is no longer needed.

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