How specific should my first customer profile be?

My service could help many small businesses. Is a broad audience useful at launch?

About this guidance: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check current official guidance or ask a qualified professional when the decision depends on your circumstances.

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My Business Path starting point

Start narrower than feels comfortable: a recognisable buyer, situation and urgent problem. You can expand after learning which message and outcome create real demand.

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