Should a new business discount to win its first customers?

A prospect wants a lower price because the business is new.

About this guidance: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check current official guidance or ask a qualified professional when the decision depends on your circumstances.

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Prefer a narrower paid pilot or explicit launch offer with boundaries. A discount should buy learning or commitment, not hide an unsustainable price.

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