Marketing and salesSales & marketing
Should a new business discount to win its first customers?
A prospect wants a lower price because the business is new.
Asked by My Business Path founding community
Community answers
1 visible responses
Accepted answer
Prefer a narrower paid pilot or explicit launch offer with boundaries. A discount should buy learning or commitment, not hide an unsustainable price.
My Business Path founding contributor
Report answer
Want to answer? Request contributor access.