Marketing and salesLegal & risk

What should a small business check before running a prize promotion?

A giveaway may help a launch, but I want to avoid unclear or unfair terms.

Source and scope: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check the linked official source before acting. ASA: Promotional marketing

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My Business Path starting point

Define eligibility, entry, dates, prize, selection, notification, data use and free-entry requirements where relevant. Check ASA/CAP guidance and obtain legal advice for material risk.

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What should a small business check before… | My Business Path