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What should a UK business check before sending cold marketing email?

I have found business contact details online and do not want to assume that makes outreach lawful.

Reviewed seed boundary: This discussion is practical guidance, not individual advice. ICO: Direct marketing guidance

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Identify whether PECR applies, choose and document a lawful basis, be transparent about the source and provide a clear opt-out. Do not scrape or reuse details beyond reasonable expectations.

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What should a UK business check before sending cold marketing email? | My Business Path