What should I check before choosing a business name?

I have a shortlist. Which checks should happen before I buy domains or design a logo?

About this guidance: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check current official guidance or ask a qualified professional when the decision depends on your circumstances.

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Check Companies House, trade marks, domains and confusingly similar businesses. Also test whether customers can spell, say and remember the name.

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