What makes a useful brief for a marketing or design specialist?

I want comparable proposals without prescribing the solution too narrowly.

Source and scope: My Business Path prepared and reviewed this general guidance as a practical starting point. It is not advice tailored to your circumstances. Check the linked official source before acting. GOV.UK: Write a business plan

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Describe the business context, audience, problem, evidence, outcomes, constraints, decision process, budget range, timing, stakeholders and how success will be judged.

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